Norman Liota was hired to provide live entertainment at the Canadian Greenhouse Conference held in Toronto at the International Centre. After 28 years with a reputation as a conservative tradeshow, the attendance was declining, and attendees were asking for something different. The conference was designed to rebrand ourselves as a must attend event. Norman contributed significantly to creating a new exciting and positive atmosphere. He played his exquisite background music for approximately 40 minutes of every hour, and during the opening night reception his music took a more central part, when his performance became more upbeat with vocals.
Norman was hired for his ample skills as a guitarist and vocalist. Indeed it was decided to go with a guitarist of Norman’s calibre, as opposed to a pianist, because it was felt that guitar played at the level of Norman’s proficiency would help distinguish the conference more than the standard lounge piano act. That turned out to be the right decision – his contribution to the conference was invaluable.
His repertoire is extensive and his talent exceptional, so his sets were always flowing with smooth but interesting turns throughout the entire exhibit hall to the obvious delight of the many exhibitors and attendees. I heard nothing but extremely enthusiastic response during the conference and afterwards. One thing that particularly impressed me was how, over two days, his music never became a banal background wash; there was always something to sustain interest and to enchant the diverse crowd. A very charmed atmosphere was created by his judicious choice of music.
The feeling amongst the organizing committee was unanimous that this personable and professional performer was a pleasure to work with. I whole heartedly recommend the man and his music for any event.